How Tech Saved Play for Adults
How Tech Saved Playtime for Adults Anyone reading marketing industry publications can easily catch the message: the hottest new tech toys are clearly serious business. We, as technologists and...
View ArticleClik here to view.
We Made our Portfolio an Instagram Game
We’re all about Play here (yep, capital P) – and believe that any good experience (brand or otherwise) can be made better by triggering one’s sense of fun and exploration. Inspired by some amazing...
View ArticleClik here to view.
Streaming Life: Why Live Streaming Apps are So Big Right Now
The fascinating world of live streaming apps If you’re a parent, consider the moment you first let your child go out and play on his or her own, with friends, without adult supervision. On one hand,...
View ArticleClik here to view.
It’s Return of the Jedi’s Anniversary! Have Some Free Ewok Posters
On May 25th, 1977 and 1983 respectively, both Star Wars A New Hope and Return of the Jedi came into our lives. That’s worthy of a gift. We Star Wars fans are being spoiled silly these days with...
View ArticleClik here to view.
The Rise of Digital Healing – How a Music App is Redefining Therapy
An Interview with Rachel Francine, Co-founder and CEO of SingFit We talk about the power of digital, interactivity and play from numerous contexts, from the burgeoning creative spaces emerging on every...
View ArticleClik here to view.
How to Get Your Kids to Love NASCAR Too
NASCAR fans are dedicated to their favorite sport – but how do you bring new, younger fans into racing? Duh, you go mobile, you go interactive, and you do it…wait for it…FAST (Get it? You’re welcome)....
View ArticleClik here to view.
The NFL Second Screen Experience You’ve Been Waiting For
To football fans, game day is sacrosanct. It’s the moment to gather with friends and family, celebrate a passion, and frankly, just kick back for a few hours. But with viewer habits changing at a...
View ArticleClik here to view.
Yes, Reddit & Pinterest can be Great Brand Platforms
Starting Microsoft conversations with new audiences A brand connecting with their audience on social media is nothing new, but we often don’t consider the fact that certain products and certain...
View ArticleClik here to view.
Did the Toy Fair Buzz Hold Up a Year Later?
Image from Flickr. Toy Fair New York is back for its 2017 edition, and as a team obsessed with Play, we always love looking back at what toys generated the biggest buzz. 2016 was a huge year for toys...
View ArticleClik here to view.
Why Do People ‘Review Bomb’ Great Games?
The Nintendo Switch finally made its debut release and many people have been excited for it and its games! Well, for many people, a singular game: Zelda: Breath of the Wild. This is the flagship game...
View Article