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SXSW Day 4: How VEEP, Music, and Austin Youth Challenged My Ideas About...
Day 4 It’s Day 4 at SXSW Interactive in Austin, and I’m exhausted. It’s been three days and three nights of non-stop people, meeting, sessions, and noise. South By can be an assault to the senses and...
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What Locals, Mix Tapes, and the City of Austin Taught Me About Innovation
Day 5 It’s my last day in Austin, and the last day of SXSW Interactive. Clouds loom overhead and there’s a hint of rain, it feels like the city is telling me that it’s time to go. I tap for an Uber to...
View ArticleBeauty Works: Objectivity, Aesthetics & Design
“Beauty is in the eye of the beholder.” But when it comes to the most inspiring and effective elements of design and tech, perhaps not. At the last TEDx event in Kanata, our Playground Director Mark...
View ArticleHumanity Evolving Through Digital at FITC Toronto 2015
In the past several years, FITC Toronto has made it abundantly clear: it’s a must-attend event for any digital creators, from visual effect professionals to graphic designers. A festival of this...
View ArticleWhy the Myth of the Narcissist Millennial is Dead Wrong…
…And why Gen Z is Going to Blow us Away Millennials have been thoroughly analyzed for over a decade, culminating in Time Magazine’s cover story, The Me Me Me Generation, playing on the perception that...
View ArticleOur Pocket Ode to Canada
O Canada, our Mobile Gaming Land. A tech savvy, early adopting land, with a highly urban population that absolutely loves its mobile devices. Yet, despite all this technological love, we still have an...
View ArticleAtari: Game Over Nominated for a Streamy Award!
If you dig there; they will come. This is the lesson we continue to learn more than a year after we executed on this wild journey of curiosity, joined by Xbox and Lightbox, uncovering the legendary...
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The NFL Stadium Takeover Experience
In case you weren’t aware, football’s kind of a big deal. The Superbowl entering its fifth decade of existence? Even bigger. To celebrate the 50th anniversary of the Super Bowl, NFL wanted an...
View ArticleGeneration Z and the New Principles of Interaction Design
I got to talk to a couple hundred of my peers at Adobe MAX a couple weeks ago about Generation Z and how our teens to kids today are changing how we need to think about interaction design. I believe...
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Infographic: Millennials ♥ Cars
When it comes to millennials and their relationships with cars, there’s a lot of info out there – car manufacturers and marketers are rushing to get their heads around the way this generation is...
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Kids, Kinect, and Creativity
Houghton Mifflin Harcourt is a powerhouse in educational material creation. In order to give attention to its wide variety of early education products, HMH took to the National Association for the...
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This isn’t the Star Wars Swag You’ve Been Looking For
Star Wars’ 5 billion dollar merchandising windfall is the gift that keeps on giving for Disney this year – but has the merchandising gotten out of hand? If you have been outside of your home it’s...
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Biblical Recipes, Mozart and Billion-Year-Old Data: The Magic of Bringing...
The other day, some scientists casually announced that they found a way to encode 360 Terabytes into crystal in a format that would last for 14 billion years. You can read about it here in Popular...
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Nascar gets Gestural in Daytona
NASCAR’S crossing the finish line on a lot of new and exciting ways to engage with fans in digital. Where better than the Daytona 500 to show it off? Late last year we went live with a new NASCAR...
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5 Things I Learned About Periscope in 10 Minutes
Five Things I learned about Periscope in Ten Minutes ‘Social Media Expert.’ You’ve heard it used many times. Hell, you probably are one. I certainly am, on paper at least. Oh, no, don’t worry about how...
View ArticleHow Tech Saved Play for Adults
How Tech Saved Playtime for Adults Anyone reading marketing industry publications can easily catch the message: the hottest new tech toys are clearly serious business. We, as technologists and...
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We Made our Portfolio an Instagram Game
We’re all about Play here (yep, capital P) – and believe that any good experience (brand or otherwise) can be made better by triggering one’s sense of fun and exploration. Inspired by some amazing...
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Streaming Life: Why Live Streaming Apps are So Big Right Now
The fascinating world of live streaming apps If you’re a parent, consider the moment you first let your child go out and play on his or her own, with friends, without adult supervision. On one hand,...
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It’s Return of the Jedi’s Anniversary! Have Some Free Ewok Posters
On May 25th, 1977 and 1983 respectively, both Star Wars A New Hope and Return of the Jedi came into our lives. That’s worthy of a gift. We Star Wars fans are being spoiled silly these days with...
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The Rise of Digital Healing – How a Music App is Redefining Therapy
An Interview with Rachel Francine, Co-founder and CEO of SingFit We talk about the power of digital, interactivity and play from numerous contexts, from the burgeoning creative spaces emerging on every...
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