Image may be NSFW.
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We’re all about Play here (yep, capital P) – and believe that any good experience (brand or otherwise) can be made better by triggering one’s sense of fun and exploration. Inspired by some amazing creative we’ve seen in the social space, we decided to make our debut on Instagram in the form of a stand-alone treasure hunt, where some of our favorite projects are discoverable with a bit of poking around.
Image may be NSFW.
Clik here to view.
Using Instagram’s existing tagging feature, we created a series of linked mosaics that users will need to click through to discover the projects, and dig in to find case study videos.
Look for visual easter eggs and open the photos. Touch the photo to see if any tags appear. If you find a tag on a picture, click on it to take you deeper. We’ve got six projects hidden here and a number of videos embedded. We even made a gif to show you how it works so you don’t feel like too much of a beginner.
Find all six projects and videos, and you might just have proved you’re fun enough to be our next client.
The post We Made our Portfolio an Instagram Game appeared first on Fuel.
