NASCAR fans are dedicated to their favorite sport – but how do you bring new, younger fans into racing? Duh, you go mobile, you go interactive, and you do it…wait for it…FAST (Get it? You’re welcome).
Last year, we launched NASCAR’S official new kids’ brand, Acceleration Nation – you can read more about it in our case study here. Since then, we’ve continued to expand the brand, through initiatives like a 6,400-square-foot event installation that featured a a Kinect-powered creative experience at the Daytona 500. Today, we’re happy to launch the all-important and official mobile app for Acceleration Nation, on all your favorite devices.
Acceleration Nation is the official NASCAR® app for kids who want to learn about and keep up with what’s going on in the NASCAR Sprint Cup, XFINITY, and Camping World Truck series. Kids can customize their very own NASCAR vehicle & share with friends, play cool racing games, get info on their favorite drivers & races, learn about the tracks, and get all the latest news from all NASCAR Series.
The app will continue to grow and evolve alongside the Acceleration Nation brand, and is an amazing way for parents an kids to share the passion of racing together – rush to grab it here for iOS and here for Android!
The post How to Get Your Kids to Love NASCAR Too appeared first on Fuel.