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How to Get Your Kids to Love NASCAR Too
NASCAR fans are dedicated to their favorite sport – but how do you bring new, younger fans into racing? Duh, you go mobile, you go interactive, and you do it…wait for it…FAST (Get it? You’re welcome)....
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The NFL Second Screen Experience You’ve Been Waiting For
To football fans, game day is sacrosanct. It’s the moment to gather with friends and family, celebrate a passion, and frankly, just kick back for a few hours. But with viewer habits changing at a...
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Yes, Reddit & Pinterest can be Great Brand Platforms
Starting Microsoft conversations with new audiences A brand connecting with their audience on social media is nothing new, but we often don’t consider the fact that certain products and certain...
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Did the Toy Fair Buzz Hold Up a Year Later?
Image from Flickr. Toy Fair New York is back for its 2017 edition, and as a team obsessed with Play, we always love looking back at what toys generated the biggest buzz. 2016 was a huge year for toys...
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Why Do People ‘Review Bomb’ Great Games?
The Nintendo Switch finally made its debut release and many people have been excited for it and its games! Well, for many people, a singular game: Zelda: Breath of the Wild. This is the flagship game...
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